This February on KERA’s CEO with Lee Cullum

DALLAS/FORT WORTH – On the February episode of CEO, host Lee Cullum talks with Mari Woodlief, president and CEO of Allyn Media, about how the public relations and political media firm helps clients deliver their message. “In a business where advertising and reaching people is important, we have to look beyond just what you used to do,” Woodlief said. Learn how social media and digital media have become a marketing game-changer. On tap for this year, Woodlief aims to help Dallas Mayor Mike Rawlings get re-elected and to bring the nation’s first high-speed rail to Texas.

KERA’s CEO features insightful discussions with successful North Texas business leaders from the corporate and not-for-profit sectors about what it takes to make a company successful in today’s global marketplace and changing economy. The February episode featuring Mari Woodlief airs at 7:30 p.m. Friday, Feb. 6, on KERA TV, with rebroadcasts at noon Sunday, Feb. 8, and at 10:30 p.m. Monday, Feb. 9. CEO also can be heard at 5 p.m. Sunday, Feb. 8, on KERA 90.1 FM. Following the initial on-air broadcast, the half-hour program will be available on www.kera.org/ceo. Previous CEO episodes are available on demand at www.kera.org/ceo.

CEO is sponsored by Executive Education at the Naveen School of Management, The University of Texas at Dallas, Hodges Capital Management and Sewell Automotive Companies. More information about Allyn Media can be found at allynmedia.com.

ABOUT MARI WOODLIEF

Mari Woodlief’s strategic counsel has helped guide public relations, public affairs and image campaigns for clients like Dallas Mayors Mike Rawlings, Tom Leppert, Laura Miller and Ron Kirk, energy leader and philanthropist T. Boone Pickens and his company Mesa Water & Power, Dallas Cowboys Football Club, Super Bowl XLV, Walmart and Dallas area Habitat for Humanity. Mari has handled high-level political strategy for leaders like former Mexico President Vicente Fox, Lt. Governor David Dewhurst, State Senator John Carona and State Representatives Jason Villalba and Morgan Meyer. In 2008, Mari was named as one of the “Top 25 Most Influential Women in Business” by the Dallas Business Journal.

A native of Fort Worth, Mari holds a Bachelor of Arts in Foreign Service and Anthropology from Baylor University. An advisory board member of Dream Dallas, an initiative of the Dallas area Habitat for Humanity, Mari also is a board member of St. Mary of Carmel Catholic School, and a member of The Dallas Assembly.

ABOUT CEO

Host Lee Cullum conducts insightful discussions with successful North Texas business leaders from the corporate and not-for-profit sectors about what it takes to make a company successful in today’s global marketplace and changing economy. CEO episodes are available on-demand at www.kera.org/ceo.

ABOUT KERA

KERA is a not-for-profit public media organization that serves the people of North Texas. The station broadcasts to the fourth-largest population area in the United States. KERA produces original multimedia content, carries the best in national and international public television and radio programs, and provides online resources at www.kera.org. The station’s extensive coverage of the arts can be found at www.artandseek.org. KERA-TV broadcasts on Channel 13.1. KERA WORLD broadcasts on 13.2. KERA-FM broadcasts on 90.1 in Dallas/Fort Worth/Denton, 88.3 in Wichita Falls, 100.1 in Tyler and 99.3 in Sherman. The music station KXT 91.7 FM is also streamed online at www.kxt.org.