Sam Bloom details ways Camelot Strategic Marketing & Media uses data to target consumers across a broad spectrum of media. Bloom, whose father and grandfather were influential in the ad agency business, says marketing is part of his DNA. Learn how the industry has radically changed since a time when TV, radio and print were the primary focus for advertisers.

Watch the full Nov. 2, 2018 episode:

When to watch this episode on KERA TV

Friday, November 2, at 7:30pm
Sunday, November 4, at 10am
Monday, November 5, at 10pm
Wednesday, November 7, at 1:30am

When to listen on KERA FM

Sunday, November 4, at 5pm