When Will Coleman launched the ride-hailing service Alto in 2019, he never predicted his company would face something like the outbreak of COVID-19. Now, with many customers staying at home, the company has pivoted from transporting passengers to delivering goods. In a new episode of CEO with Lee Cullum, learn how the start-up ⁠— which was designed to differ from competitors like Lyft and Uber ⁠— is adjusting to meet new challenges.

Watch this episode on KERA TV:

Friday, June 26 at 7:30pm
Monday, June 29 at 10:30pm
Sunday, July 5 at 10:30am

Listen to this episode on KERA FM:

Sunday, July 5 at 5pm