CFWe all look back and think, “Oh no, Howard wants us to do what?” But here’s what I’d say:  What is YouTube but one big corral of home video? One of the ways that I often have described what we’re trying to do is we’re trying to create a very carefully curated YouTube for Texas.

What we’re trying to say is, if you bring in content, whether it’s already digitized, or whether we’re going to assist you with that, you’re then participating in a brand new media history, a brand new history for the Lone Star State. 

CFYes, oddly enough, the urgency is around video. Film is actually stable long term. Video has a very very short lifespan. The real concern for us now though is that the playback equipment. You’re finding technical obsolescence in terms of playback is just as hazardous as the decomposition of that original material.

So what we’re trying to do is raise awareness not only about the precarity of this kind of content, but we’re also trying to say, remember, this is our history. The history of Texas and media is not just The Searchers and is not just these kind of over the top “There Will Be Blood” kinds of productions. But rather, it is the home movies out of Waco. It’s going to be a corporate PSA produced out of Plano, that are going to tell us who we were and what we were all about. 

CFWe’ve been to San Antonio, El Paso and a number of places that have large military bases and we haven’t had a great turnout. And considering the incredibly vital role that military, and military families, have had in this state, that’s been a real challenge for us. So we were really pleased when we were able to partner with the new North Texas Film Festival in Plano. Their festival is benefiting the really great program of the Veteran’s Institute for Film and Media. And we thought, well, maybe together, we could put out this call. 

CF I think the funny thing is the emphasis for us right now, is that we see this short window of time, we see generations passing, and we see those collections being thrown out. We’d rather try to grapple with it and then get that into a place where we can process that material.

We try to have a broad appraisal kind of approach, which is, if it is about Texas, if it is about you as a Texan, we want to at least check this out, see how valuable it might be.

I think one of the biggest challenges that we have is that people will hear about our program, they’ll read about our program and they’ll think, well they don’t mean, my material. Or they don’t mean my dad’s company, that he ran in the 1980s.  And we want to say yes, that is what we are looking for, you are who we are looking for. Because we’re really looking for a ground-up retelling of our Texas heritage.

Everyone is invited to participate. And in fact, we desire so much to speak to as many people as possible.