The precursor to swiping right on dating sites is the personal ad, which first appeared in newspapers way back in 1759. Francesca Beauman, historian, journalist and host of “Fran’s Book Shop” on Instagram, talks to host Krys Boyd about the history of how we’ve put ourselves out there while searching for a mate. Her new book is “Matrimony, Inc. From Personal Ads to Swiping Right, A Story of America Looking for Love.”