The Rise Of Addictive Technologies
think.kera.org March 13, 2017 28The smartphone is one of the most useful creations of the last decade. For many of us, though, our use of them borders on compulsion. Adam Alter, a professor of psychology and marketing at NYU, joins us to talk about how the makers of smartphones and other products have cracked the code of behavioral addiction – and how we can gain control of our impulses. His new book is called “Irresistible: The Rise of Addictive Technologies and the Business of Keeping Us Hooked” (Penguin Press).